People are Talking!

“I worked with Barbara and Breakthru Communications as a fledging public relations consultant. The company’s years of experience with high tech start ups (in the semiconductor industry in particular) plus the sheer genius of Barbara’s pithy and insightful marketing turns of phrase did much to inspire me. Any startup looking for a brilliant and seasoned PR professional to guide them through the rough waters of their early years would be smart to choose Breakthru, with Barbara as their captain.”

Lisa Frieden
Independent Consultant at Frieden Freelance
Former Junior Account Executive, Breakthru Communications

“ I am totally pleased with the Breakthru team and the work they do. The team is hugely creative. Our most qualified hits in our target markets have come from PR activities. I hope to move forward with an even larger PR campaign.”

Barry Yarkoni
Vinomis Laboratories LLC

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Public Relations

Public Relations is the management of communications between your company and the public. Breakthru works with you to create individual interest in your company through news stories and editorials that earn third-party endorsements. Working side by side with strategic marketing, public relations builds your brand's visibility in the marketplace.

Public relations services include:

Strategic program development
Development of ongoing media relations plans
Execution of ongoing media relations
Write and place customer success stories, opinion articles, and trend stories
Design and produce customer and prospect events including user conferences, seminars, trade show visibility programs, and open houses
Marketing and product research
Corporate and product launch programs
Development of sales and marketing presentations
Conception and writing of white papers and positioning documents

People are Talking!

Public Relations

Media Relations Plans

Media Training

Corporate Services for Executives