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“Barbara and her company, Breakthru Communications, have an excellent grasp on all aspects of marketing communications including company positioning, product launches, press release roll-outs, editor/analyst relations, tradeshows and social/business networking media. She is very flexible in her role and is willing to mold it based on the requirements of the company. I would highly recommend Barbara and her company for representing small and medium sized companies in the technology sector.”

Dhiraj Sogani
GM & Sr. VP, System Business Unit, Redpine Signals, Inc.


“I am totally pleased with the Breakthru team and the work they do.  The team is hugely creative. Our most qualified hits in our target markets have come from PR activities.  I hope to move forward with an even larger PR campaign.”

Barry Yarkoni
Vinomis Laboratories LLC

 

 

 

 

 

 

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High Tech Marketing

High Tech MarketingBreakthru Communications provides strategic marketing and public relations counsel to entrepreneurial companies in high tech markets such as renewable energy, industrial networking, internet infrastructure and application software, communications, and semiconductors.  Using strategies perfected by Regis McKenna, one of the original practitioners of th high tech subest of public relations, Breakthru offers the powerful combination of professionals with experience both in corporate marketing and in product development and design. The ability to "speak" both engineering and marketing languages translates into effective technical and marketing documents that complement each other and contribute to the enhancement of the corporate message and objectives.

Past and present clients include:  AppCentral, Automated Technology Associates, Contec, Cotendo, Digital Link, GarrettCom, Hewlett Packard, Hughes LAN Systems, Keynote Systems, Lucent Technologies, MIPS, Marvell Semiconductor, POD, Resources for Excellence, S3, TERISA Systems, Valicert, and YY Software.

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