Frequently Asked Questions

Q. What should I expect from a PR program?
A. A good public relations program is more than just a media relations program. To be effective, companies must address their varying publics (current and potential customers, investors, current and potential employees, regulators, and others) through an integrated series of programs designed to create awareness and interest. Because each of these publics, and the media who inform them, have their own agendas, a good public relations program makes sure that the client is addressing the concerns and interests of the audiences rather than simply talking about what the client might think is important.

In today’s crowded markets, it takes strong awareness of the needs of the audience coupled with a creative and innovative program to rise above the noise.


Q. What makes Breakthru Communications unique?
A. Breakthru Communications uses creative and account services people who have had experience in both the corporate and technical sides of companies. With a strong entrepreneurial background and excellent strategic credentials, Breakthru Communications is uniquely prepared to assist entrepreneurs and young organizations in creating the positioning and structuring of both corporate and product messages. We become involved with our clients and care about them, and are flexible in designing a program that makes sense for the growth stage in which the client finds itself. Therefore, with young clients, we work with them and their budgets to design strategies that will build strong foundations on which to grow increased awareness and interest among target audiences as the company grows.


Q. When was Breakthru Communications founded?
A. Breakthru Communications was founded in 1989 under the name Barbara Kline Marketing and Public Relations. The name was changed to Breakthru Communications in 1995.


Q. How do you measure success?
A. Each client has different goals and objectives, and Breakthru Communications offers a wide variety of services. When we create a plan or a project description, we work with the client to determine the criteria that will mean success. Breakthru Communications reports against objectives and offers a review at the end of each assignment.


Q. Who does your writing?
A. Breakthru Communications writers are all subject matter experts with years of experience in communicating using the written word. Breakthru has exacting standards for writing, and uses a proven interview process to assure positive results.


Q. What are your reporting processes?
A. Breakthru Communications works with the client to structure a reporting process to meet expectations and budget. The preparation of elaborate reports is expensive, and can be beyond the means of young organizations that are watching their expenditures. Because we are in contact with our clients almost daily, we structure appropriate communications ranging from daily verbal reports and monthly status reports for smaller budgets to the formal contact reports and weekly updates designed to be distributed to different levels of the organization and the board as the company grows.