Corporate Services for Executives
Breakthru works with executives to help them position their companies for success. Examples of Breakthru’s coaching successes include:
- Refocusing a startup from a technology company to a product company, which resulted in getting first round funding at a good price after a number of prior refusals.
- Correctly positioning a young company in a “hot” weekly publication immediately before talks with a potential acquirer, which resulted in a better negotiating position for our client for the subsequent purchase.
- Removing a description of a complex technology from a 10-minute investor presentation to focus on the business story, which created impact and follow-on appointments that might have been lost if the presentation bogged down in technical detail and missed the main point—the business opportunity.
- Introducing a small European company to the US market through a series of cover stories and technology articles, which resulted in the desired acquisition within six months.
- Reworking the image of a young startup—from web site to collateral to press launch—helped achieve business as well as technical credibility and attracted attention in the venture press.
Corporate Positioning
Presentation Coaching